Tips to Designing App Icons that Grab User’s AttentionDesigning an app icon is sometimes a daunting task. Memorable and eye-catching app icon can have a gigantic impact on users. An app icon is an important facet when it comes to increasing app popularity and number of downloads. Your app icon needs to be an enchanting one to users, especially at the time of the first experience and it should look way better than your competitors. But how one can create an "amazing icon"? and what an icon is all about? An app icon is the first thing that a potential user sees. Your mobile app ideas icon needs to be designed in such a way that users get a concept of an application that what it is all about? As designers follow all the platform-specific guidelines by putting themselves in users shoe. “Design is all about Creativity and intelligence” Having a compelling icon could be a difference between no downloads and thousands. Let's have a detailed understanding of a ting square of graphic design. What is an app icon? It is a square piece of visual representation, creating a digital puzzle. A brand essence that connects emotionally with users. Nowadays users give attention to the attractive icons within a square canvas that manages to communicate the app’s function, and the app’s look, feel and also represent visual information about a particular application. 5 Core Aspects of designing a mobile app icon: Always keep the user in mind: No matter what you create, there are no rules in design. The design should simply appeal to the user. You should thoroughly research your target audience to identify what they like? What makes them download the application? These are all neuromarketing techniques you need to know. Understand the rationale behind how users make decisions and their responsibilities towards the particular application. Before designing any icon one thing that you need to understand who your target audience is. If it's a gaming app, you are looking at Generation Y or iGen. They are the one who looks for excitement, thrill, and refreshing games. Your icon should be unique and different from other games they have never seen before, which makes them tap on the app icon. It should be imaginary and make you play. If it's a shopping app, it is mostly for the young generation, Millennials, generation z, who seeks for style, fashion, elegance, and glamour. So, your app icon should indicate a unique style and fashion trend. Make an Emotional Connection : Besides your audience, colour has the largest influence on social psychology. Colour usage in your app represents the message you want to convey. Red: Associated with excitement, passion, love, desire, strength, and joy. Blue: Associated with peace, confidence, integrity, calmness, social, and wisdom. It highlights products strength and trust. It’s one of the most popular icon colours in the app store. Orange: Associated with joy, sunshine, friendly, fun, boisterous, eye-catching, and tropics. Yellow: Associated with joy, happiness, intellect, and energy. Grab the attention of shoppers. Green: A colour of safety associated with nature, healing, and life. A symbolic of "money" a common choice in financial sectors. Purple: It’s associated with femininity, wisdom, spirituality, and magic. It symbolizes power, nobility, luxury, and ambition. What your audience wants from you and are you fulfilling their requirements is what you need to understand before designing an app icon. Your application icon should reflect the layout of the app itself. Start exploring the value that your app will represent and design according to consumer perception, how they will perceive your app and work step by step to validate your app idea. Create a graphic design that fits in a tiny square and represents your application. A good icon should be unique, scalable, recognizable and consistent, mastering these will make you a great designer. It's challenging but not difficult. You can find the answers on the same canvas. An icon is all about grabbing the user's attention in millions of applications. Play around with different colours and find a new and unique concept of design. Understand Best Practices: Designing is not bound to follow the rules and regulations but when it comes to design simplicity plays a crucial part. Your icon should stand out from the rest on the home screen. You should be specific with the graphics, don't use highly realistic designs and focus on its basic characteristics. If UI has material design stick to material and if it has a flat design stick to flat one. Make sure your design should create value for users. They should easily understand what your application is all about. Don't follow your competitors too much. As trends can influence your choice but cannot influence your audience needs. Make your design at least within boundaries of current trend make your audience trust you a little more. A great icon is timeless and recognizable. Every app icon is platform specific. Apple also provides its human interface guideline to icon designers. AN ICON SHOULD BE UNIQUE: It's not always about an attractive and compelling icon. It should work towards branding as well. An icon should connect to the brand identity besides its colour, theme and memorable one to the users. Take an example of keep application icon "bulb", it has nothing to do with notes and reminders. Bulb symbolizes memory, smart thinking, and reminder. Make your icon a signature one, so that user can easily understand and identify your application. “Creativity is a way to solve new problems” Test it: Once you are done with your icon, the next step is to test it before launching the app in play or apple store. Check how it looks, try to make multiple sizes and preview it. Find out that your icon serves exactly what a user wants to see. Professional app developers suggest go for an icon which communicates exactly what user think about the particular topic. CONCLUSION: Great design attracts users to learn about the application and stunning design makes them download the application. There are millions of application available in the market. So, perform an in-depth competition analysis for your app idea to check if it has the potential to attract its target audience. Your mobile app icon should be the one that connects to the user. Do not go for an icon in a hurry, take your time and design the one which will compel your user to try. Applications like Instagram, WhatsApp, Facebook has massive downloads thus has a brand identity. Your app should also be the one that stands out in a crowd of millions. “Showcase your idea through a visual story”
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